Unexpected Tours: Leading Diversity Travel & Training
How we helped Unexpected Tours become the go-to source for diversity-focused travel experiences and DEI training through strategic SEO.
The Challenge
Unexpected Tours & Training specializes in diversity-focused travel experiences and DEI training. They needed to increase visibility in a growing but competitive niche market of conscious travelers and organizations seeking diversity education.
Client Profile
Exceptional Results in Niche Market
Our targeted strategy delivered outstanding growth in the specialized diversity travel and training market
Organic Sessions Increase
Remarkable growth in qualified website visitors
Top 3 DEI Keyword Rankings
Surge in diversity and inclusion keyword visibility
Qualified Leads Growth
Increase in both travel and training inquiries
Market Leadership Achieved
Search Dominance
- • #1 rankings for key diversity travel terms
- • Featured snippets for DEI training searches
- • Top positions for cultural competency keywords
- • Authority in conscious travel space
Business Growth
- • Increased corporate training bookings
- • Higher individual tour participation
- • Enhanced brand recognition in DEI space
- • Established thought leadership position
"The thing I find most impressive about Geek Squad is their attention to detail and emphasis on data. They helped us establish authority in the diversity travel space and achieve remarkable growth in organic visibility."
Akila McConnell
Owner, Unexpected Tours & Training
Our Niche Market Strategy
How we built authority and visibility in the specialized diversity travel and training market
Niche Keyword Research
Identified high-value, low-competition keywords in the diversity travel and DEI training space.
Thought Leadership Content
Created authoritative content on diversity, inclusion, and cultural competency in travel.
Cultural Authority Building
Established expertise through comprehensive coverage of cultural experiences and DEI topics.
Community Engagement
Built relationships with DEI organizations and conscious travel communities.
Data-Driven Optimization
Continuously optimized based on performance data and market trends in the DEI space.
Educational Content
Developed comprehensive resources for both travelers and organizations seeking DEI education.
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